What I Do for Sellers: Identifying my clients' goals and timeframe
The first thing I do when a seller asks for my help in selling their home is to sit down and establish why they are selling, determine what their timeframe is for moving, and determine their goals for the sale. It is critical that a realtor listen carefully to his or her clients about their reasons and expectations before helping them price their property.
In some cases there are conflicting opinions between realtor and client as to the selling price of a home, and it’s important to have a strategy for resolving the sale price to the highest that the market will bear. And in some cases, the sellers’ expectation of a sale price may not match their timeframe.
I once represented a seller that had a higher expectation than what the marketplace was able to deliver. While they had quite a desirable home, because of my experience in the Oakland Hills real estate market, I recommended a slightly lower price in order to solicit a few offers. We had weekly conversations about adjusting the price and establishing a new marketing plan for the price reduction. Initially, they wouldn’t hear of it.
After consultations with a number of other Grubb Company realtors, the clients agreed to reduced the price to that which the market would bear, and their home sold within a week.
Other Strategies to Sell Your Oakland Hills Home:
- Analyze your property's strengths and areas for improvement
- Arrive at your home's current market value
- Design and implement a customized marketing plan
- Advise you on the components and effects of each offer you receive
- Assist you with a complete disclosure
- Monitor the escrow documents
- Assist you after the sale
